Consumer Perceptions of Creativity, Utility and Value on the Attitude towards the Purchase of Goods Author’s Details: Sara Ghaffarfamian1 and Fereshteh Lotfizadeh2-1 Master of Business Administration, Department of Business Management, Zanjan Branch,Islamic Azad University, Zanjan, Iran-2 Assistant Professor of Marketing, Department of Business Management, Zanjan Branch,Islamic Azad University, Zanjan, Iran (Corresponding Author) Abstract Creativity in …
Continue reading Volume 6 Issue 6Dr.John Keets
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