The Effect of Smartphone Brand Personality on Purchase Intention: The Mediation Role of Brand Identification and the Moderating Role of Self-Construal Author’s Details: Dimalla, Evelyne Lydie1,Amegah, Emelia Edinam2, Asmah, Joseph Benjamin Ndoli3， Shuping Zhang4 (1)Dimalla, Evelyne LydieCollege of Economics and Management, Ningxia University, China(2)Amegah, Emelia EdinamDepartment of Comparative Education, Zhejiang Normal University, China (3)Asmah,Joseph Benjamin NdoliDepartment …