Consumer Perceptions of Creativity, Utility and Value on the Attitude towards the Purchase of Goods Author’s Details: Sara Ghaffarfamian1 and Fereshteh Lotfizadeh2-1 Master of Business Administration, Department of Business Management, Zanjan Branch,Islamic Azad University, Zanjan, Iran-2 Assistant Professor of Marketing, Department of Business Management, Zanjan Branch,Islamic Azad University, Zanjan, Iran (Corresponding Author) Abstract Creativity in …