Brand Equity and Human Resource Image: Do Customer Really Care About HRM Image and Employer Brand? Author’s Details: (1)Muhammad Ahsan Athar-(2)Wasif Ali Waseer-(3)Muhammad Imran Taseer  (1)National College of business Administration and Economics, Lahore (2)Faculty, University of Punjab, Lahore (3)National College of business Administration and Economics, Lahore Abstract: Previously, the literature of Human resource image and Brand …