Study of relationship between customers, loyalty and their information knowledge in LG company , Kerman.

Author(s)

Vahid Reza Mirabiq , Maryam Zarif Sagheb Akbar Pour , Sohaila Shamsadin ,

Download Full PDF Pages: 79-85 | Views: 371 | Downloads: 102 | DOI: 10.5281/zenodo.3458760

Volume 4 - January 2015 (01)

Abstract

The of this research is to study relationship between cunsomer loyalty and their knowledge. Independent variable is cunsomer loyalty in this research that is studied based on three dimensions; united loyalty, branching loyalty and transfering loyalty. Dependent variable is knowledge. Statistical community of research includes LG consumers in Kerman city during interval. Research sample was determined according to Morgan table equal 210 persons. Sampling method of research is simple random method. Data collecting tool was questionnaire which includes two parts; information knowledge and consumer loyalty. To determine the validity and reliability of reseach variables was used Cronbach, s alpha coefficient. Firstly, copmpleted questionnaires by respondents were collected and extracted raw data needed to describe and test hypotheses by using computer and software and then data was analyzed by Spas software. Finally, they were become to used information for this research during two stages. First stage is descriptive analysis and second is inferential analysis which are studied by using pearson correlationcoefficient. Finally, we can speak about acceptance or rejection of each statistical hypothesis. Results showed that there is direct and significant relationship between information knowledge and consumer loyalty. 

Keywords

 loyalty, information knowledge,united loyalty, transfering loyalty , branching loyalty.

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