Analysis of Customer Satisfaction during Online Purchase.

Author(s)

Dr E B Khedkar , Savitribai Phule , Dr. D Y Patil ,

Download Full PDF Pages: 19-23 | Views: 393 | Downloads: 113 | DOI: 10.5281/zenodo.3459979

Volume 4 - May 2015 (05)

Abstract

Online shopping turned out to be a current trend for shopping for customer now. People across the globe are now exploring the area of online shopping more and more. The online shopping experience help the customer to explore their product, compare the same across various online shopping domain and hassle free shopping without experiencing traffic jam and lack of time. This entire process of saving of time and ease in shopping became the most dominant factor for increasing popularity of online shopping. The current research attempted to find out the outlook of customers towards online shopping and the factors that affect the online purchase. With the rapid penetration of Internet, online shopping has developed quickly in our country as a fresh way for shopping. Considering this as an opportunity many global retailers are creating better platforms for customers to enrich their shopping experience. The research adopted survey method to understand customer perception towards online shopping and the tool used for survey is questionnaire. The survey is done across students as well as working professional group to measure and understand their perception for online shopping. Findings of this research will highlight on the key issues that will primarily drive customer satisfaction. The study revealed that factors like website design, payment security; Ease of shopping, accurate product information; price and delivery services has optimistic impact on purchaser satisfaction 

Keywords

Consumer satisfaction, Online / Web - based shopping,

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