Advertisement psychology: A Case Study of the Consumers’ Minds and Buying Behaviors of cellular phone user’s.

Author(s)

Dr. Muhammad Saleh Memon , Ali Hassan Halepoto Assistant Professor , Naeemuddin Shaikh ,

Download Full PDF Pages: 28-35 | Views: 370 | Downloads: 113 | DOI: 10.5281/zenodo.3460067

Volume 4 - June 2015 (06)

Abstract

Weight of the advertisement in the today’s era is very high and decision makers financing heavy budget on the advertisement. Advertisement is very easy method of sharing product or services knowledge with consumers and aware those consumers regarding his new or other products. Marketers are trying to advertise their messages psychologically in advertisement as consumer take decision after the introduction of the advertisement. This research article will provide the impacts of the psychological advertisement on the consumer mind and buying behavior and also identify those factors which effects consumer mind and buying behaviors. After this identification, advertiser can use these factors in this particular area of study (limitations must be kept in mind while take the decisions). In this research paper, primary data collected through questionnaires from (N) 200 respondents (both males and females) and on random sampling basis and supported by the literature review. This research covers the area of mobile phone. In this research paper we will find the sections of the literature review, hypothesis, methodology, finding and recommendations, limitations of the research, conclusions and references. 

Keywords

Advertisement, psychology, consumer mind, buying behavior

References

  1. Babutsidze, Z. (2007). How Do comsumers make choices? Masstricht: United NationUniversity.
  2. bortty, R. K., Hossain, M. M., Azad, M. F., & Islam, M. J. (2013). Analysing the effects of Sales Promotion and Advertising on consumer's Purchase Behaviour. World Journal of Social Sciences, pp. 183-194.
  3. DINU, G. [. (2012). The Impact of the advertisement on consumer Behavior in the Resita City Population. 23rd International DAAAM Symposium. 23, pp. pp1047-1050. Vienna: DAAAM International, Vienna, Austrai.
  4. Hayat, K., Ghayyur, M., & Siddique, A. Z. (n.d.). The impact of the consumer perception based advertisement and celebrity advertisement on brand acceptance: A case study of Peshawar Market. Journal of Management Science, VII(1), 145-155.
  5. Javinani, M. G., & Shokri, S. A. (2014, October). Role of Psycholigical factors on advertising effectiveness. International Journal of Academic Research in Business ans Social Sciences, 4(10), pp. 449-452.
  6. Kumar, D. D., & Raju, K. V. (2013, Nov-Dec). The Role of Advertisingin Consumer Decision Making. Journal of Business and Management (IOSR-JBM), 14(4), pp. 37-45.
  7. Malik, M. E., Ghaffor, M. M., Iqbal, H. K., Unzila, & Ayesha. (2014). The Impact iof the advertisement and consumer Perception on Consumer Buying Behaviour. Internatioal Review of Social Sciences and Humanities, pp. 55-64.
  8. Nandagopal, R., Ha, H., Balamurugan, R. N., Sathish, M., Sathyanarayanan, R. S., & Jublee, D. (n.d.). Consumer Attitude towards Mobile Advertising and its impacts on consumer behavioural Intention- A case study in Coimbatore City, India.
  9. Rasool, M. S., Rafique, Y., Naseem, M. A., Javaid, S., Najeeb, M., & Hannan, M. (2012). Impact of Advertisement on consumer Behavior of FMCG Lahore City. Academic Research Journal, pp. 571-574.
  10. Sonkusare, G. (2013, March). Impact of the television on buying behaviour of women consumers' [with special reference to FMCG products] Chandrapur City. International Journal of Business and Management Invention, 2(3), pp 31- 38.
  11. Zain-Ul-Abideen, & Saleem, S. (n.d.). Effective advertising and its influence on Consumer buying behavior. European Journal on Business and Management, 3(3).

Cite this Article: