The Effect of Perceived Quality, Perceived Cost and Repurchase Intention in the Insurance Industry.

Author(s)

Fereshteh Lotfizadeh , Maryam Eftekhari , Maryam shaabani ,

Download Full PDF Pages: 09-1 | Views: 405 | Downloads: 119 | DOI: 10.5281/zenodo.3463002

Volume 4 - November 2015 (11)

Abstract

This study aims to investigating the effect of perceived quality and perceived cost on the perceived value by customers and their repurchase intention in the insurance industry. To this aim, the clients of Mellat and Iran Insurance Companies in the city of Ramsar were taken as the statistical population. The size of the population, selected based on simple random sampling, was calculated at 382 individuals using the Cochran Formula. For data collection purposes, a questionnaire was utilized with a Cronbach-Alpha value of 0.932. Finally, for the purpose of data analysis and testing the research hypotheses, Exploratory Factor Analysis (EFA), Confirmatory Factor Analysis (CFA), and Structural Equation Modeling (SEM) were utilized. As data analysis results indicate, the perceived quality of insurance impacts the functional, social and affective emotional values of customers. The perceived cost of insurance affects only the functional perceived value by the customer. In addition, the perceived functional and emotional values of insurance influence the intention of clients regarding the repurchase of insurance services. However, social value does not affect the repurchase intention of insurance services clients. 

Keywords

 perceived quality, perceived cost, perceived value, repurchase intention

References

  1. Danayi,H. & Torabi Talesh, Z. (2014). The Investigation of the Relationship Between Brand Equity and Repurchase Intentions of Life Insurance Policyholders (Case Study: Asia Insurance Co.). Retrieved from http://marketingarticles.ir. 1-16.
  2. Hanafizadeh, P., Rahmani, A., & Khedmatgozar, H.R. (2010).Multi-dimensional Structure Methodology (1st Edition). Termeh Publications, Tehran.
  3. Kia, A.R. (2012). Investigation of the Effects of Corporation Ability Association and Brand Awareness on Repurchase Intention and Mediator Roles of Quality Perception and Brand Resonance in Consumer Decision Making Process. Journal of Marketing Management, Vol.14, pp 1-15.
  4. Momeni, M. & Ghayumi, A.F. (2012). Statistical Analyses Using SPSS (7th Edition). Moallef Publications.
  5. Na‟lchi Kashi, A., Rasoulian, M. & Boujari, H. (2012). Investigation of Consumer Behavior Towards Foreign Brands vs. Domestic Brands. Development Management Periodical, Vol. 8, pp 47-56.
  6. Ranjbaran, B., Rashid Kaboli, M., Sanayei ,A. & Haddadian ,A. (2012). Analysis of the Relationship Between Perceived Value, Perceived Quality, Customer Satisfaction and Repurchase Intention in Tehran’s Chain Stores. Journal of Business Management, Vol. 4, No. 11, pp. 55-70.
  7. Samadi, M., Hajipour, B. & Dehghan, M. (2009). The Investigation of the Effect of Brand Dimensions on Repurchase Intention of Customers from Refah Chain Stores in the City of Tehran. Andisheyeh Modiriat Journal, Vol. 3, No. 2, pp 149-165.
  8. Seyedin, S.S. (2014). The Investigation of the Relationship Between Brand Equity and the Performance of Insurance Companies in Selling Life Insurance and Savings Insurance. Pp 1-15.
  9. Zamani, G.h. & Yazdanpanah, M. (2012). Determiners of Repurchase Intention of Agricultural Products Insurance. IJAEDR, Vol. 2, No. 43, pp 523-530.

Cite this Article: