The role of trust in consumer acceptance of E-Commerce in Saudi Arabia
Author(s)
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Abstract
this paper reports the results of the study that concerns the adaptation of E-Commerce technologies by customers in the Kingdom of Saudi Arabia. Keeping in mind the Technology Acceptance Model, this framework is used to understand how various e-technologies are used by various categories of people in the Kingdom.
Though various factors are used by the Technology Acceptance Model (TAM) including perceived ease of use, customers’ perceptions about the usefulness of the technology, their attitude towards the technology and trust, this paper primarily focuses on the factor of trust and how this significantly has an impact on the customers’ attitudes and their intention to adopt e-commerce technologies.
Keywords
Consumer, E-Commerece in Suaida Arbia
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