Role of Marketing Structural Adaptation on Customer Satisfaction: A Case of Zong in Pakistan.

Author(s)

Waqar Ahmad , Rashed Nawaz , Muhammad Arshad , Tayyaba Rani , Sabeela Sabir , Adnan Khan ,

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Volume 5 - December 2016 (12)

Abstract

the actual objective of this study is to explore the relationship between the marketing structure and customers in Zong Company. The notion not only attracts most of the customers towards the ZONG but also the reputation of ZONG toppled over other cellular networks. In this research, in this research marketing structure has taken a independent and an independent variable customer satisfaction. The target population was the ZONG customers and employees who were attached with Zong from last four years. In this study 300 customers and 50 employees sample was taken on the basis of simple random sampling. Self-administered questionnaires were used to collect the data from the respondents. A simple random sampling technique was used in the selection of the respondents. Results of this study explain that there is a strong and positive relationship between structural adaptation and customer satisfaction. 

Keywords

Marketing Structural Adaptation, Zong

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