Post and Pre Impact of Privatization on Customer Relationship Management of Pakarab Fertilizers: Illustrative Case Studies.

Author(s)

Muhammad Bilal Tariq , Rabia Mian , Naeem Ud din , Waqar Hassan , Miss Sehrish khan , Rizwan Fareed ,

Download Full PDF Pages: 152-157 | Views: 363 | Downloads: 106 | DOI: 10.5281/zenodo.3466559

Volume 5 - December 2016 (12)

Abstract

This study is conducted to find out the Post and Pre Impact of Privatization on Customer Relationship Management of Pakarab Fertilizers. Pakarab fertilizer is the one of the major producer of the fertilizer in Pakistan and a chain of Fatima group of industries. there wasn’t any predefine CRM system before the privatization as it came under the umbrella of the government body named as NFC (national Fertilizer corporation) ,major vision of industry was to maintain the demand and supply of fertilizer on reasonable prices for the farmers. After the privatization the Fatima group of industries maintained and boosted their revenues by upgrading the marketing department to the international standards, enhancing their CRM system By applying oracle Architect 12 software in All departments of the industry . with this the dealers and the Regional managers of the industry make orders and transactions at real-time . secondary data is being is being used in this study 

Keywords

Pre Impact, Privatization,  Customer Relationship, Management, Pakarab Fertilizers, Illustrative

References

  1. Ahmad, N. R. ((1996)). Fertilizers and their use in Pakistan: an extension guide (No. 2. ed.).
  2. Khan, K. K. ((1998).). , N. Radiometric analysis of Hazara phosphate rock and fertilizers in Pakistan. . Journal of Environmental Radioactivity, 38(1), 77-84.
  3. McKenzie, R. ( 2001). Relationship-based enterprise: powering business success through customer relationship management. McGraw-Hill.
  4. Mehmood, T. C. ((2009)). Heavy metal pollution from phosphate rock used for the production of fertilizer in Pakistan. Microchemical Journal, 91(1), 94-99.
  5. Piercy, N. F. ((2009).). Strategic relationships between boundary-spanning functions: Aligning customer relationship management with supplier relationship management. Industrial Marketing Management, . 38(8), 857-864.
  6. Quddus, M. A., Siddiqi, M. W., & Riaz, M. M. (2008). The Demand for Nitrogen, Phosphorus and Potash Fertilizer Nutrients in Pakistan. Pakistan Economic and Social Review , 64 (2), 101-116.

Cite this Article: