Comparison On Taste, Brand And Purchase Decision Between Teh Botol Sosro And Ichi Ocha

Author(s)

Viciwati, Vania Utamie Subiakto , Ranny Nuryapraja ,

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Volume 8 - December 2019 (12)

Abstract

The objective of the study is to identify the differences between Teh Botol Sosro and Ichi Ocha in terms of taste, brand and purchase decision. Within the conduct of the study, the number of the samples that had been involved was 120 respondents and the data analysis technique that had been implemented was the one-sampled t-test and the Mann Whitney test. Based on the results of the study, it might be concluded that there is not any difference between Teh Botol Sosro and Ichi Ocha in terms of teste, brand and purchase decision. Therefore, in the future both Teh Botol Sosro and Ichi Ocha should focus more on improving the product quality and also the overall quality. In addition, both Teh Botol Sosro and Ichi Ocha should pursue good business communication in order to stay on the top of the brands.

Keywords

Business Communication, Product Quality, Taste, Brand, Purchase Decision

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