Product Quality Through Consumer Attitude Towards Purchase Decision of Animal Feeds in Toba Samosir Regency

Author(s)

Nirwana Bangun , Jarunjung Hutagaol , Sondang Ni Bulan Marbun ,

Download Full PDF Pages: 38-42 | Views: 1349 | Downloads: 412 | DOI: 10.5281/zenodo.3473821

Volume 6 - November 2017 (11)

Abstract

The purpose of this study was to analyze factors that influenced product quality of animal feed through consumer attitude towards purchase decision of animal feed in Toba Samosir regency and to investigate the extent of product quality of animal feed through consumer outlook towards purchase decision of animal feed in Toba Samosir regency. This study used a descriptive method involving 100 respondents. The data were collected using questionnaires. The obtained data were further analyzed by using statistic formula, that was using multiple regression analysis.

Keywords

product quality, consumer outlook towards animal feed and purchase decision

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