Building Corporate Sustainable Framework Based on Swastika Philosophy
Author(s)
IBK. Bayangkara , Tri Ratnawati , Ekon Ganis Sukohasrsono ,
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Abstract
Aims this research was aimed at formulating the swastika’s values as the guideline in harmonizing stakeholders’ interest and implementing it in the corporate’s sustainable framework.
Approach This was qualitative design research that used a phenomenology approach. The researchers had interviewed Hindu’s common people, scholars, and priests who apply Swastika in their daily lives, and also 2 directors of state-owned companies in East Java about the implementation of stakeholders’ engagement.
Findings The interviews revealed that there were values of balance, harmony, innovation, and sustainability in the Swastika. Besides, the researchers also found the stakeholders’ grouping models which were based on the vertical-horizontal relationship as shown in the Swastika symbol that can be used as a reference in developing the sustainable corporate framework. The interviews with the directors revealed that the strategy of engaging the stakeholders should be based on the harmony of interests of all stakeholders.
Practical Implications The findings could give reference to sustainability practitioners to develop corporates sustainable frameworks.
Originality/Value The values of balances, harmonies, innovations and sustainability, and stakeholders grouping in Swastika were newly found values from its believers with relevancy in developing the sustainable corporate framework.
Keywords
Swastika, framework, stakeholders’ harmony, and Sustainability
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