Factors Affecting Customers Satisfaction For Phu Quoc Fish Sauce Vietnam
Author(s)
Download Full PDF Pages: 72-79 | Views: 579 | Downloads: 188 | DOI: 10.5281/zenodo.4922693
Abstract
The objective of the article is to evaluate the factors affecting customer satisfaction when using Phu Quoc fish sauce. The author conducted an analysis on 696 consumers of Phu Quoc fish sauce in Vietnam, the results showed that factors positively impact the satisfaction of Phu Quoc lucky consumers such as product quality, price. Both products
Keywords
Customer satisfaction, Phu Quoc fish sauce, Vietnam.
References
i. Baker, W.E. and Sinkula, J.M. (1999), ``The synergistic effect of market orientation and learning orientation on organizational performance'', Journal of the Academy of Marketing Science, Vol. 27 No. 4, pp. 411-27.
ii. A. Vanitha, 2010, Customer satisfaction with Colgate toothpaste products (Customer Satisfaction Towards Toothpaste With Special Reference To Colgate, Erode Sengunthar Engineering College, Journal of Business and Management
iii. Nguyen Thi Canh (2009), Curriculum Methodology and Methodology for Economic Science Research, Vietnam National University Publishing House.
iv. Ms.S.Santhini, Mr.R.Jeeva Bharathi and G. Meena Priya, 2010, A Study on Customers Satisfaction towards Selective Sony Products with Special Reference to Coimbatore City ”, College of Arts & Science Coimbatore, Journal of Business and Management
v. Kotler, P. (2001), Marketing Management, Vu Trong Hung translated, Statistical Publishing House.
vi. Mr. Nguyễn Thành Hội, 1999, Human Resource Management, Statistical Publishing House
vii. Tran Thi Huong, 2012, Customer satisfaction with products of Vietnam Liquefied Gas Co., Ltd in Ho Chi Minh City area, Master Thesis, City University of Technology Ho Chi Minh
viii. Vu To Hieu, 2012, Assessing customer satisfaction with products of Viet Phap Joint Stock Company - producing cattle feed Proconco
ix. Dr. Pham Xuan Lan, PhD. Le Minh Phuoc, 2011, Factors affecting customer satisfaction for sauce products in Ho Chi Minh City, Ho Chi Minh City University of Economics, Journal of Industrial University
x. Nguyen Huu Lam, 1998, Organizational Behavior, Education Publishing House.
xi. Nguyen Huu Lam (chief editor), Dinh Thai Hoang, Pham Xuan Lan, 1998, Strategic management and development of competitive position, Education Publishing House.
xii. ManKiw, N.G (2003), Principles of Economics, Statistics Publishing House.
xiii. PROF. Mrs.S.JAMUNA and Ms.M.NANDHINI, 2009, Customer satisfaction towards Pons skin care product in India, Erode Sengunthar engineering College, Journal of Business and Management
xiv. Hoang Trong, Chu Nguyen Mong Ngoc, 2005, Data analysis with SPSS, Hanoi Statistical Publishing House.
xv. Porter, M. (1985), Competitive Advantage, translated by Nguyen Phuc Hoang, Tre Publishing House - DT BOOKS.
xvi. Nguyen Ngoc Quang (2008), Qualitative methods in behavioral research Vietnamese consumers on motorbike products, National Economics University - Doctor of dissertation in Economics.
xvii. Nguyen Tan Thanh, 2006, Research on Customer Satisfaction for ATM multi-card service products of Dong A Bank, Master Thesis, Polytechnic University, Vietnam National University, Ho Chi Minh City.
xviii. MSc Nguyen Huu Than, 1996, Human Resources Management, Statistical Publishing House.
xix. Nguyen Dinh Tho & Nguyen Thi Mai Trang (2007), Scientific Research Marketing - Application of linear structure model SEM, Vietnam National University Publishing House.
xx. Nguyen Dinh Tho & Nguyen Thi Mai Trang (2009), Research Methods Science in Business Administration, Statistics Publishing House.
xxi. Hoang Trong, 1999, Multivariate Data Analysis, Applied in Economics and Business, Statistical Publishing House.
Cite this Article: