Excellent Service Activities Of Enji Multimedia Production House Company In Impression Building

Author(s)

Dr. A. Rahman HI , Enjang Pera Irawan , Dian Ekayanti , Farida Hariyati , Vania Utamie Subiakto ,

Download Full PDF Pages: 92-102 | Views: 925 | Downloads: 223 | DOI: 10.5281/zenodo.4964834

Volume 9 - June 2020 (06)

Abstract

Enji Multimedia Production House is a company that has been operating in the domain of service by manufacturing several programs such as games, animations, entertainments, and registration system by using high-end software. The intense competition within the manufacture of such programs has encouraged the Enji Multimedia Production House to improve its quality. One of the efforts that the Enji Multimedia Production House has attempted is to deliver the excellent service activities to the customers in building the company impression. In delivering such service, the Enji Multimedia Production House has a big commitment namely to build good and positive company impression before the customers. In this regard, the Enji Multimedia Production House demands a positive impression not only in the scope of the Asian market but also in the scope of the international market.
With reference to the previous paragraph, the company impression would like to be discussed in the present study is that there has been a need toward a deeper study on the aspect of excellent service activities delivery to the customers since the Enji Multimedia Production House has been building its company impression. In addition, the Enji Multimedia Production House has been sufficient in terms of organizational structure and competent employees in delivering the service to the customers since the company has been committed to provide the best service quality to the customers. Last but not the least, the excellent service that the Enji Multimedia Production has delivered is already satisfying and, thus, the customers sense that their needs have always been catered since the Enji Multimedia Production House has been prioritizing the customers in terms of needs and satisfaction.

Keywords

activities, excellent service, High Contact, Low Contact, service

References

                   i.            Al Arif, M. Nur Rianto, Dasar-dasar Pemasaran Bank Syariah, Bandung: Alfabeta, 2012.

      ii.            Aaker, 2002. Perilaku Kondumen Dan Strategi Pemasaran, Jakarta : Erlangga.

    iii.            Amir Piliang,Yasraf. 2003. Hipersemiotika Tafsir Cultural Studie Atas Matinya Makna. Yogyakarta : Jalasutra.

     iv.            Barata, Asep, Adya. 2004. Dasar-Dasar Pelayanan Prima : Gramedia ,Jakarta.

       v.            Bungin Burhan. 2003.  Analisis Data Penelitian Kualitatif, Jakarta: Raja Grafindo Persada.

     vi.            Daryanto dan Ismanto Setyabudi, 2014, Konsumen dan Pelayanan Prima, Malang; Gava Media.

   vii.            Danandjaja, 2011.  Peran Humas Relation, Yogyakarta : PT Graha Ilmu.

 viii.            Dr.Arni Muhammad, 2008. Komunikasi Organisasi : Jakarta : PT Bumi Aksara.

     ix.            Devito A. Joseph, 2011, Komunikasi Antar Manusia, Tangerang, Karisma Publishing Group.

       x.            Jefkins Frank, 2011.  Dasar-Dasar Publik Relation, Jakarta: Gramedia Pustaka.

     xi.            Keputusan Menteri Pendayagunaan Aparatur Negara No. 63/KEP/M.PAN/7/2003 Republik Indonesia tentang Pedoman Umum Penyelenggaraan Pelayanan Publik. Di unduh pada tanggal 12 November 2019 pukul 15.30 WIB.       

   xii.            Kirom Bahrul Dr. H., 2010, Mengukur Kinerja Pelayanan dan Kepuasan Konsumen, Bandung, Pustaka Reka Cipta.

 xiii.            Kriyantoso Rachmad,Sos.,M.Si, 2010,Teknis Praktisi Riset Komunikasi, Jakarta, Prenada Media Group.

 xiv.            Lillejohn W. Stephen, 2014. Teori Komunikasi,Jakarta : Salemba Humanika.

   xv.            Majid Abdul Suharto, 2009. Customer Service Dalam Bisnis Jasa Transportasi, Jakarta: Rajawali Pers.

 xvi.            Morissan, 2013. Teori Komunikasi Individu Hingga Massa (Jakarta:Kencana).

xvii.            Moleong, 2006. Metode Penelitian Kualitatif, Bandung: PT Remaja Rosdakarya.

xviii.            Maleong Lexy. 2005. Metodologi penelitian kualitatif . cekatakan 21 , Bandung : PT Remaja Rosdakarya.

 xix.            Mulyana Dedy, 2010. Ilmu Komunikasi, Bandung, PT Remaja Rosdakarya.

   xx.            Nina Rachmawati, 2010, Manajemen Pelayanan Prima, Jakarta, PT Graha Ilmu.

 xxi.            Nova Firsan, 2011, Crisi Public Relation, Jakarta : Grafindo.

xxii.            Setiadi J. Nugroho, 2003. Perilaku Konsumen, Jakarta : PT Kencana Prenada Media.

xxiii.            Phillips Kotler. 2005. Manajemen Pemasaran. Jakarta: Prenhalindo.

xxiv.            Rueslan Rosady, 1998. Manajemen Public Relation dan media komunikasi, Jakarta: PT Raja Garfindo Persada.

xxv.            Sugondo. (2017). Integritas Pilar Pelayanan Prima. Media Korpri, Mei 2017.

xxvi.            Supranto. 1997.Pengukuran Tingkat Kepuasan Pelanggan Untuk Menaikkan Pangsa Pasar. Jakarta: Rineka Cipta.

xxvii.            Sutejo Siswanto, 2004. Membangun Cita Perusahaan, Jakarta : Pustaka Binaman.

xxviii.            Ismail Solihin, 2012. Manajmen Strategik, (Bandung:Penerbit Erlangga).

xxix.            Solikin,M. BA, MBA, 2011, Pelayanan Prima (Service Excelence), Jakarta, Inti Prima Promosindo.

xxx.            Waneri Albert, Kegiatan Custemer Relation.

xxxi.            Subiakto Utamie Vania, STRATEGI SOSIALISASI KEBIJAKAN PENDEREKAN OLEH SUKU DINAS PERHUBUNGAN  JAKARTA BARAT, CoverAge: Journal of Strategic Communication Vol. 9, No. 2, Hal. 31-42. Maret 2019 Fakultas Ilmu Komunikasi Universitas Pancasila.

xxxii.            An Interview with Baihaqi Halongangan, the CEO of Enji Mulimedia Production House South Jakarta.

xxxiii.            An Interview with Sukron Azwar Arief, the Account Executive of Enji Mulimedia Production House South Jakarta.

xxxiv.            An Interview with Anastasya F, the customer of Enji Mulimedia Production House South Jakarta.

xxxv.            An Interview with Moussad, the Field Coordinator of Enji Mulimedia Production House South Jakarta.

Cite this Article: