Current Situation of Building Brand Strategies of Vietnam Textile and Apparel Enterprises and Application of Lessons Learned From Coach
Author(s)
Download Full PDF Pages: 36-43 | Views: 604 | Downloads: 190 | DOI: 10.5281/zenodo.4971247
Abstract
The objective of the article is to analyze the situation of Coach branding and analyze the situation of Vietnamese textile enterprises. From there, the author gives lessons to develop and build brands for Vietnamese textile enterprises.
Keywords
Building brand strategies, Coach, Vietnam
References
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