Determinants of Customer Patronage in the Choice of Private Accommodation among Undergraduate Students in Ekiti State University, Ado-Ekiti. Nigeria

Author(s)

AWOTUNDE Olusegun Matthew , FAYOMI Ezekiel Jide , BANKOLE Oluwole Adeniyi ,

Download Full PDF Pages: 211-218 | Views: 591 | Downloads: 189 | DOI: 10.5281/zenodo.4979386

Volume 9 - September 2020 (09)

Abstract

This study examined the determinants of customer patronage of private accommodation among undergraduate students at Ekiti State University, Ado-Ekiti. A descriptive survey research design was adopted and the study population comprised 13,783 students enrolled in various full-time degree programs. Using a proportionate sampling technique known as the Taro model, a sample of 389 students was selected and a structured questionnaire was designed to gather data. The data were analyzed using a regression model. The results showed that the rent charged and the location of the accommodation significantly affected students’ choice of accommodation and patronage. 

Keywords

Accommodation, Customer, Patronage, Physical Structure, Satisfaction

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