Business Students Awareness in Connectionto Social Media as a Tool for Online Marketing a Products and Services in Selected Colleges and Universities in Nueva Ecija
Author(s)
Rowell Agliones Diaz , Isagani Facun Pascua ,
Download Full PDF Pages: 94-98 | Views: 645 | Downloads: 201 | DOI: 10.5281/zenodo.4972735
Abstract
A social media is considered nowadays as an easiest and cheaper cost way to sell products and services to the public. It is considered also a one of the powerful tool to influence buyerS and friends as well as businesses in a short possible time. This study was conducted to assess the business students’ awareness in connection to social media marketing in Nueva Ecija in terms of profile, perceived benefits, and hindrances. It also aimed to identify the level of interest and how these affect the interest of the college students in the field of Business Administration and its allied programs in joining the business using social media marketing. A quantitative correlation research design was used with 147 respondents who are enrolled in the said field. The questionnaires were administered in the most convenient time and room in their place of work. The results showed that there was no significant correlation between employment status and interest of the students to join.
Fascinatingly, the researchers found out that there was a positive correlation between other demographic profile (family income), perceived benefits and hindrances and interest of student to join. It is recommended that the future researchers should explore other factors affecting the interest of people to join business networking business.
Keywords
Social media, online marketing tool
References
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