A Study on Buying Behavior of Consumer towards Cosmetic Products in Jorhat City
Author(s)
Pallavi Singh , Mrs. Moonty Baruah ,
Download Full PDF Pages: 01-04 | Views: 676 | Downloads: 240 | DOI: 10.5281/zenodo.5040007
Abstract
The study is conducted from consumer buying behavior towards cosmetic products in Jorhat City. 120 samples were taken from Jorhat city, Assam. Both Primary and secondary data were used in research. The data were collected with the help of interview schedule, which was later serially arranged coded, tabulated and statistically analyzed. Information on buying habits was depicted such as frequency and percentage. The Quality of cosmetic product is the major reason for the continuous purchase by the consumer using cosmetic products, quality, brand awareness, product knowledge, and price of the cosmetic products influenced by the age and occupation of the respondents. This study also contributes to the knowledge of how cosmetic companies will be able to understand buying habits of the consumers.
Keywords
Consumer Behavior, Cosmetic Products and buying habits.
References
i. Das, D., and Pathak, M., (1998) BUYING Habits of Women Consumers of Assam. Journal of North East India Council for Social Science Research, 22(1) : pp 31-39.
ii. Hanzaee, K. H., and Andervazh, L., (2012). The Influence of Brand Loyalty on Cosmetics Purchase Intention of Iranian Female Consumers, Journal of Basic and Applied Scientific Research , 2 (5):pp5389-5398.
iii. Khan, I., Dongping, H., Abdullah, M., Ahmad, Z., Ghauri, T.A., and Ghazanfar, S. (2017). Men’s attitude and motivation toward consumption of grooming products: A comparison of Chinese and Pakistani male consumers. Cogent Business & Management, 4: 1309783 :pp1-14.
iv. Desai, K., (2014). A Study on Consumer Buying Behaviour of Cosmetic Products in Kolhapur. Reviews of Literature, 1(10):pp 1-11.
v. Dr.Nagananthi, T., Mahalaxmi, M.,(2016). Consumers’ Preference and Buying Behavior of Cosmetic Products at Coimbatore City. Inter-continental Journal of Marketing Research Review, 4 (01):pp12-19.
vi. Rameshwari, P., Mathivanan, R. and Jeganathan, M. (2016). A study on Consumer Buying Behavior of Cosmetic Products in Thanjavur, Tamilnadu, India. Indo-Asian Journal of Multidisciplinery Research, 2 (03): pp598-602.
vii. Khan, I., Dongping, H., Abdullah, M., Ahmad, Z., Ghauri, T.A., and Ghazanfar, S. (2017). Men’s attitude and motivation toward consumption of grooming products: A comparison of Chinese and Pakistani male consumers. Cogent Business & Management, 4: 1309783 :pp1-14.
viii. Bhatt, K., and Shankhala, P. (2017). A study on consumer buying behavior towards cosmetic products. International Journal of engineering Technology Science and Research IJETSR, 4(12):pp1244-1249.
ix. Kruti Bhatt and Peenal Sankhla (2017). A study on Consumer Buying Behavior towards Cosmetic Products. International Journal of Engineering Technology Science and Research.
x. Anjana S. S. and Vidyapeetham, A. V. (2018). A study on factors influencing cosmetic buying behavior of consumers. International Journal of Pure and Applied Mathematics,118(9) : pp453-459.
xi. Dr. M.Shajahan, Dr. S. Mohammed Safi (2019). A Study of Consumer Behavior Towards Cosmetic Products In Tiruchirappalli District: International Journal of Research and Analytical Reviews.
Cite this Article: