Literature Review About Strategic Market Plan and Propose Research Model
Author(s)
Hong Yen Nguyen , Thi Thu Trang Nguyen , Thi He Nguyen ,
Download Full PDF Pages: 318-326 | Views: 583 | Downloads: 148 | DOI: 10.5281/zenodo.5039985
Abstract
In the recent decades, strategic market planning had been used as a strategy for enhancing competitiveness that led to achieving growth in the economies of some successful cities worldwide. This approach can be consider as an essential tool for the growth of urban economies in the global context. The model of place planning based on principles of marketing named Strategic Market Planning (SMP) that consists of the process of developing strategies so that a place can reach its growth objectives through identifying and meeting its target market demand. Place marketing is said to be both a consequence of, as well as a necessity for, increased competition among places for the development of resources. The competition is among developing places and/or among post-industrial cities which has resulted in more aggressive and complex forms of competition. As a consequence of the increasingly wide-ranging and aggressive competition, a place marketing strategy for retaining and attracting investment has become essential.
Keywords
Strategic Market Planning, Place Marketing, Competitiveness.
References
i. Ashworth G 1994, 'Marketing and place promotion', in J, Gold (ed.), Place Promotion: the Use of Publicity and Marketing to Sell Towns and Regions, John Wiley &Son, Chichester, pp. 39-52
ii. Ashworth G & Voogd H 1990, Selling the city: marketing approaches in public sector urban planning, Belhaven Press, London.
iii. Barke M & Harrop K 1994, 'Selling the industrial town: identity, image and illusion', in Gold, J (ed.), Place Promotion - the Use of Publicity and Marketing to Sell Towns and Regions, John Wiley &Son, Chichester, pp. 93-144.
iv. Bassett K 1996, 'Partnership, business elites and urban politics: new forms of governance in an English city?' Urban Studies, vol. 33, no. 3, pp. 539-55.
v. Berg L, Burns L & Klaassen L 1987, 'Introduction: cities and regions; trends and cycles', in Berg, L, Burns L & Klaassen L (eds), Spatial Cycles, Gower Publishing Company, Hants (England), pp. 1-8.
vi. Buelens F 2000, 'Introduction', in Buelens, F (ed.), Globalization and the Nation-State, Edward Elgar Publishing, Northampton.
vii. Cerny P 2000, 'Reconstructing the political in a globalizing world: states, institutions, actors and governance', in Buelens, F (ed.), Globalizaiton and the Nation-State, Edward Elgar Publishing, Northampton.
viii. Dollar D & Pritchett L 1998, Assessing Aid: What Works, What Doesn’t, and Why, Volume 1, 18295, World Bank Policy Research, New York.
ix. DPI (Department of Planning and Investment) 2006, The Guide for Contents and Procedures on Planning, Auditing and Implementing Annual Plans of Socio-Economic Development, The People Committee of Vinh Phuc Province, Vinh Phuc, Instructions.
x. Forester J 1989, Planning in the Face of Power, University of California Press, Berkeley.
xi. Fulong W & Jingxing Z 2007, 'Planning the competitive city-region: The emergence of strategic development plan in China', Urban Affairs Review, vol. 42, no. 5, pp. 714-40,
xii. Gleeson B & Low N 2000, Australian Urban Planning - New Challenges, New Agendas, Allen & Unwin, N.S.W.
xiii. Gold J 1994, 'Locating the message: place promotion as image communication ', in Gold, J. (ed.), Place Promotion: the Use of Publicity and Marketing to Sell Towns and Regions, John Wiley &Son, Chichester, pp. 19-38.
xiv. Haider D 1992, 'Place wars: new realities of the 1990s', Economic Development Quarterly, vol. 6, no. 2, pp. 127-34, .
xv. Jarvis B 1994, 'Transitory topographies: places, events, promotions and propaganda', in Gold, J (ed.), Place Promotion: the Use of Publicity and Marketing to Sell Towns and Regions, John Wiley &Son, Chichester, pp. 181-94.
xvi. Jessop B 1998, 'The narrative of enterprise and the enterprise of narrative: place marketing and the entrepreneurial city', in Hall, T & Hubbard P (eds), The Entrepreneurial City, Geographies of Politics, Regime and Representation, John Wiley & Son, Chichester, pp. 77-99
xvii. Kearns G & Philo C 1993, Selling Places: The City as Cultural Capital, Past and Present, Pergamon Press, New York.
xviii. Kotler P, Haider D & Rein I 1993, Marketing Places, Attracting Investment, Industry, and Tourism to Cities, States, and Nations, The Free Press, New York.
xix. Kotler P, Asplund C, Rein I & Haider D 1999, Marketing Places Europe: How to Attract Investments, Industries, Residents, and Visitors to Cities, Communities, Regions and Nations in Europe, Prentice Hall, New York.
xx. Kotler P, Hamlin M, Rein I & Haider D 2002, Marketing Asian Places: Attracting Investment, Industry, and Tourism to Cities, State and Nations, John Willey & Sons (Asia), Singapore.
xxi. Logan W 2002, 'The golden Hanoi and heritage protection in Vietnam's capital ', in Logan, W (ed.), The Disappearing 'Asian' City: Protecting Asian Heritage in a Globalising World, Oxford University Press, Oxford.
xxii. Luo Z & Zhao M 2003, 'Research on urban strategy and the formation of strategic plan', City Planning Review, vol. 27, pp. 19-23
Cite this Article: