Does Media Play a Vital Role in the Objectification of Women As a Sex Symbol?
Author(s)
Dr. Masood Hassan , Farzan Ahmed , Laiba Jamshed Khan , Muhammad Hamza Khan , Osama Bin Aasim , Shahab Sheikh ,
Download Full PDF Pages: 126-137 | Views: 227 | Downloads: 67 | DOI: 10.5281/zenodo.6912044
Abstract
The Media has significant impact of life of humans, the Main stream media plays vital role in depicting the role of women in adverting and presenting women as source of motivation and symbol of Sex in advertising. The media depicts the false and unreal image of women in advertising and this consider as false paradigm, it uses women as tool for motivation and depicts are source of sex to sale their products and services. The women physical appearance, body, image, behavioral standards are used as symbol of attraction for men and show beauty to men, this is considered as self-objectification, as women are used as object for selling the brands. The meta analysis performed to analyzed the role of women, exploitation of their role in adverting, in content, brand promotions, discount offers, sales. The perception of people may differ, few women themselves consider this is not ethical and marketers are used as objectification but few believes that there is no harm, and this is part of life and show false role of women as for marketing and sales only.
Keywords
Advertisements, Media misrepresentation, Marketing, Sex symbol, Self-objectification, Sexual visualization, Video games.
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