Subliminal Advertising and Its Impact on Motivating and Affecting Consumers Buying Behavior
Author(s)
Dr. Masood Hassan , Nawal Karim Khan , Hyder Idris Esmail ,
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Abstract
The research is focused mainly on how subliminal messages are manipulating the mass audiences both old and young. With many people consuming entertainment at a high level, these small changes in detail leave in imprint on the human consciousness. However, this paper is to define and explain the many different methods used. Then it also gets in-depth analysis focusing primarily on the people viewing the content with a survey highlighting on product placement and how it effects consumer behavior…Thus adding a an extra layer how advertisers convince many to buy their product without purposely shoving the product down our throats. Finally, the research paper highlights the necessary changes or propositions that need to be made in order to halt the malpractice commuted among the various fields that subliminal advertising is used in. The reason is that as the youth grows older, the separation between reality and fiction becomes a lot bigger
Keywords
Subliminal messages, Role of advertising, Consumer behavior, Target audience, Psychological behavior, Social integration, Subliminal perception.
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