A Review on Digital Marketing and Its Role in the Business

Author(s)

Dr. Masood Hassan , Muhammad Saad , Muhammad Faisal Ali , Muhammad Bilal , Dheeraj Kumar Punjabi ,

Download Full PDF Pages: 113-128 | Views: 173 | Downloads: 39 | DOI: 10.5281/zenodo.7154142

Volume 11 - July 2022 (07)

Abstract

The function of digital marketing in the company has grown so important that most business models in the twentieth century are structured around their digital marketing campaigns. This study aims to determine whether a business requires digital marketing to boost sales and how much impact digital marketing has on business sales projected through their digital marketing. It examines the effect of digital marketing on audience as compared to traditional marketing strategies.

Keywords

Digital Marketing, Influencing, Reachability, Cost effectiveness

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