Status of Quail Industry in Jaen, Nueva Ecija, Philippines: A Correlational Assessment of Business Technical Aspect and its Business Operation using 4Ps of Marketing
Author(s)
Dr. Fhrizz S. De Jesus , Winnie Villanueva ,
Download Full PDF Pages: 01-19 | Views: 182 | Downloads: 67 | DOI: 10.5281/zenodo.8108550
Abstract
Every institution or quail industry management organization's policies must be tailored to requirements and duties as well as processes. The researchers of this study used 4PS of marketing as a tooll to assess the status of the Quail industry in Jaen , Nueva Ecija.The primary objective of this research was to study the correlation between Business Technical Aspects and Business Operations of the quail industry in terms of the 4 Ps and what the problems encountered in the poultry business industry are in terms of the 4 Ps. Researchers studied whether business technical aspects have a significant correlation to Business operation in quail business industry in Jaen Nueva Ecija Philippines. The appropriate statistical treatment was applied to the collected data to total, examine and evaluate it. The design was quantitative research, using percentages and weighted averages. Mean, Frequency Distribution, and Pearson R.Business operations include selling quails/quail meats, eggs, and quails to adjacent cities/provinces. Costs determine rivals' prices. Promotions, direct/personal selling, and B2B. Quiet, stress-free, and buyer-accessible. Bird flu dominates location issues. Price is uncontrollable. Only business-to-business interactions are promoted. Finally, location issues are unrelated to agriculture suppliers. An R-value of 1 indicates that all 4Ps business technological aspects and operations are perfectly connected.To attract more customers and promote your products, experts suggest chicken producers enhance their waterway, packaging, and promotional techniques. They should also develop new goods, differentiate their quail products with unique packaging, and partner with health-conscious supermarkets, hotels, and restaurants. Future academics should examine the relationship between firm finances and marketing mix.
Keywords
Quail Industry; Marketing Mix; Correlational Assessment; Business Technical Aspect
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