Country of Origin Mediate Islamic Society-s Belief in Purchasing Halal Products?
Author(s)
Muhammad Fahmi , Juniwati , Wenny Pebrianti , Jamal Abdul Nasser Shaari ,
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Abstract
This study examines the effect of the country of origin in explaining the relationship between the halal logo and marketing and the belief of Pontianak Muslims when receiving halal products from Malaysia. The study used primary data collected by distributing questionnaires to respondents determined by purposive sampling. The research sample was all Muslim communities in the city of Pontianak, West Kalimantan. This study uses path analysis with SPSS tools to answer the research hypothesis. The results showed that the Country of Origin variable could not mediate the relationship between the Halal Logo variable and the Confidence Choice variable. In contrast, it could mediate the relationship between the Marketing Variable and the Confidence Choice variable.
Keywords
Confidence Choice, Country of Origin, Halal Products, Marketing.
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