A Digital Maturity Model for Electronics Manufacturing Firms toward Servitization with Integrated Approach

Author(s)

Pham Minh Hoang , Pham Thi Thanh Hong , Ngo Dien Hy , Nguyen Thi Nguyet ,

Download Full PDF Pages: 144-165 | Views: 144 | Downloads: 55 | DOI: 10.5281/zenodo.7901079

Volume 12 - April 2023 (04)

Abstract

The global trend of digital technologies and the COVID-19 pandemic have made the growth speed of digital transformation (DT), one of the most popular trends for enterprises worldwide so far, steadier than ever. The specific difficulties in adapting to this new approach pose challenges for Electronics Industry (EI) firms, especially in developing countries like Vietnam, where these companies contribute a significant proportion of Vietnam GDP, up to 40 percent in 2021 (MoIT, 2021). In order to implement a digital evolutional path appropriately, tools such as the Digital Maturity Model (DMM) can be handy since they help companies evaluate their initial states and plan development road maps (Rafael et al., 2020). Over the last few years, several DMMs geared towards Industry 4.0 have been created and released, some of which are specifically aimed at cross-industry or specific sectors, including manufacturing. However, none of them is specially developed for an industry of such vital importance as the EI sector, especially guide it embraces the Servitization trend. This article presents a new DMM to lead EI companies to Servitization align with both of Product Service System (PPS) and Service Design approach, with its development is based on the design science research methodology (Becker et al., 2009). A joint-venture telecom equipment company under VNPT, the biggest telecommunication service provider in Vietnam, was chosen as a case study for joining the DMM development process. For the next step, the authors decided that the newly developed DMM should be evaluated to gain excellent results for the incumbent firm and then disseminated to more companies to become a standardized DMM for the sector.

Keywords

digital transformation, digital maturity model, change management, Electronics Industry, Servitization, Product Service System, PSS, Service Design.

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