Research on Folk Tourism Development Based on IPA and Symbiosis Model Analysis
Author(s)
An Yajie, Nuerguli , Abudu Suli ,
Download Full PDF Pages: 01-12 | Views: 27 | Downloads: 13 | DOI: 10.5281/zenodo.10674391
Abstract
Taking Yotgan Old City in Xinjiang Hotan Region as a case study, through collecting destination-related evaluation contents released on Meituan.com, Ctrip.com and Dianping.com and other platforms, and applying the rooting theory and IPA analysis method to investigate and analyze the tourists' symbiotic perception of the tourism development of Yotgan Old City and the integration of folk culture, and constructing symbiotic and IPA models, we put forward the suggestions to promote the symbiosis and integration of the two in the light of the problems of the scenic area's tourism development: promoting synergistic development and optimizing symbiotic environment; perfecting symbiotic interfaces and improving the tourism experience; and transforming symbiotic modes and improving the symbiotic behaviors.
Keywords
Symbiosis theory, Rootedness theory, IPA analysis, Tourism development, Folk Culture
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