Evaluating the Enhancing of Quality of Life of Tehran Citizens with Radio Public Service Announcements
Author(s)
Saeed Madankan , Fatemeh Azizabadai Farahani , Kamran Yeganegi ,
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Abstract
Communications is one of the basic concepts in the social sciences, especially communication sciences, in the present era. The significance of this term comes from the fact that basically man cannot live without communications and it is impossible to build a community without communications. In other words, communications are the cornerstone of the structure of the society, which can be manifested at different levels (Bashir, 2008). Having a radio receiver, each citizen can instantly access information or cultural products since radio has been considered as a tool for social and cultural development anywhere in the world (Saghebfar, 2011).The concept of quality of life was initially limited to the areas of health and mental illnesses, but over the past two decades, this concept has promoted to a multi-dimensional concept from merely health, environmental and psychological domains fields (Anbari, 2010) and turned into the focus of attention of a large number of study areas. Hence, more than 55,000 studies have been conducted on the quality of life from 1982 to 2005 based on the data from the Institute of Scientific Information (Rezvani and Mansourian, 2008). Today, the quality of life is discussed as a key element in policy making and the study of public area policies and referred to as development index. After an initial introduction in the early 1930s, this construct has undergone many changes, and it is increasingly used to measure the progress and development of societies. Since the late 1970s, the interest in the concept of quality of life has increased significantly. From this date onwards, the discussions on the quality of life mostly were focused on the three areas of medicine, psychology, and social sciences. In fact, from the 1930s to the present day, the number of study areas of this construct has been enhanced, leading to the creation of broad literature for the development index.
Keywords
Communications, Quality of life, Radio, Public service announcement, Citizen, Citizen life, Civic life
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