The Implementation of the CSR Program as an Effort to Improve the Environmental Quality through the Empowerment of Scavengers
Author(s)
Download Full PDF Pages: 32-39 | Views: 1627 | Downloads: 384 | DOI: 10.5281/zenodo.3484452
Abstract
This study aims to analyze and explain how the CSR implementation carried out by PT. Tirta Investama (AQUA Group) through the Empowerment of Scavengers’ activities in South Tangerang. The method used in this study is a qualitative method with a single case study design. The uniqueness of the CSR program carried out by PT. Tirta Investama (AQUA Group) is the implementation of CSR program that refers to environmental issues and integrated empowerment of scavengers. The results of the study show that: firstly, the CSR program implemented by PT. Tirta Investama (AQUA Group) is a commitment to fulfill the company's moral obligations, strengthen reputation, as a form of company compliance with the prevailing laws and regulations, as well as the company's steps to maintain sustainable business, secondly, CSR programs refer to the triple bottom line concept i.e. achieving profit by realizing the Recycling Business Unit (RBU) and Formation, achieving people by empowering through training in professional waste management, achieving the planet with the proper waste management process so that the volume of waste and environmental pollution can be reduced, thirdly, CSR programs have an impact on the community, this is shown by the award from the Ministry of Environment and Forestry of the Republic of Indonesia in the category of “Award of Producer Initiative in Waste Reduction”. Based on the findings of the study, the researcher suggests that companies consider the following: firstly, increasing community participation in CSR programs is very important. The future PT. Tirta Investama (AQUA Group) needs to design CSR programs collaboratively by involving wider stakeholders, not only scavengers but also the general public, secondly, developing communication models and strategies that are more targeted at the general public so that the success of CSR programs can be broader. In additions, it is necessary to add various communication and socialization media that can expand the implementation of CSR, and thirdly, maintaining the consistency of the existence of cooperatives, so that these cooperatives can be more developed in accelerating the economic welfare of members, especially scavengers.
Keywords
CSR, Environment, Empowerment & Scavengers
References
i. Alhaddi, Hanan . Triple Bottom Line and Sustainability: A Literature Review. Business and Management Studies Vol. 1, No. 2; September 2015 ISSN 2374-5916 E-ISSN 2374-5924 Published by Redfame Publishing.
ii. Ardianto Elvonaro & Machfudz M Dindin. 2011. Efek Kedermawanan Pebisnis dan CSR. Jakarta: PT Elex Media Komputindo
iii. Dixon, T. Corporate Social Responsibility, the Triple Bottom Line, Standardization and Brand Management in Houston, Texas. Master thesis in Sustainable Development at Uppsala University, No. 207, 2014, 34 pp, 30 ECTS/hp
iv. E. Arikan D. Kantur C. Maden · E. E. Telci. Investigating the mediating role of corporate reputation on the relationship between corporate social responsibility and multiple stakeholder outcomes. Qual Quant (2016) 50:129–149
v. Farhan Dwitama. Volume Sampah di Tangsel Meningkat 10% Selama Puasa. http://news.metrotvnews.com/read/2017/06/08/712235/volume-sampah-di-tangsel-meningkat-10-selama-puasa diakses pada 8 Mei 2018.
vi. Frynas, JG. 2009. Beyond Corporate Social Responsibility, Oil Multinationals and Social Challenges. Cambridge: Cambridge University Press.
vii. Irawan Pera Enjang. CSR based MSME Empowerment through Product Marketing Competency Enhancement by Digital Marketing. International Journal of Science and Research (IJSR). Volume 7 Issue 8, August 2018
viii. Enjang Pera Irawan, The Analysis of Triple Bottom Line Concept Implementation in CSR Program through Local Food Processing Industry, International Journal of Management Sciences and Business Research 04(2018):115-123 Rachman, Efendi dan Wicaksana. 2011. Panduan Lengkap Perencanaan CSR. Jakarta: Penebar Swadaya.
ix. Sugiyono. 2004. Metode Penelitian Administrasi. Bandung: CV. Afabeta.
x. Wardhani Diah. Penerapan CSR di Indonesia-Public Relations & Social Responsibility, Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM), Mata Padi Pressindo, Yogyakarta, 2011, hal 142-143.
xi. Yin K. Robert. 2011. Studi Kasus: Desain & Metode. Penerjemah: M. Djauzi Mudzakir. Jakarta: PT RajaGrafindo Persada.
xii. Ardhariksa Zukhruf K, Enjang Pera Irawan, Audit Program on Corporate Social Responsibility: Community and Social Media Enterprise Approach, International Journal of Management Sciences and Business Research 01(2018):110-119
Cite this Article: