Market Analysis of the Modern Flourish of Visual Easter Eggs From the Perspective of Branded Entertainment
Author(s)
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Abstract
The main purpose of the research is to analyze the modern flourish market of visual Easter eggs from the perspective of branded entertainment. It firstly dissects the raising marketing force of branded entertainment, secondly presents the current visual industries that are made of surprises, thirdly analyzes the successful sensation of movie Easter eggs and finally reveals the budding trend of TV series Easter eggs.
Keywords
Market, Visual Easter Eggs, Branded Entertainment
References
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