Building Corporate Reputation through Corporate Social Responsibility
Author(s)
Thi Thu Hoai Pham , Long Hoang Tran ,
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Abstract
The objective of the article is to test the impact of corporate social responsibility on the corporate reputation. Based on survey data of 389 Vietnamese textile enterprises, the results show that CSR positively affects corporate reputation. At the same time, the impact of CSR on corporate reputation in enterprises is much stronger than that of small and medium enterprises. Since then, we recommend that Vietnamese textile enterprises should implement CSR to improve corporate reputation and improve the firm’s performance
Keywords
Corporate social responsibility, the reputation of Vietnamese enterprises and textiles.
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