How Can We Use The Benefits Of Private Shopping And Group Online Buying In E-Government?

Author(s)

Fazli Yildirim ,

Download Full PDF Pages: 23-26 | Views: 389 | Downloads: 131 | DOI: 10.5281/zenodo.3386673

Volume 1 - August 2012 (08)

Abstract

Marketing tools are rapidly increasing with the high usage rate of internet and the social media channels and mobile applications. Individuals, companies and governments are widely using these platforms. Especially, electronic commerce takes the share from this rise by using these platforms for increasing the interactivity between partners and the customers. Besides, private shopping or group online buying (Groupon) concepts are more popular in these days as the reason of cheap advertising and promotion opportunities even as creating uniqueness for the individuals, sharing the new product information and increasing the interactivity by the high discount rates supports this popularity. While examining the electronic government and mobile government, we face that these rapid changes suffers as the reason of poor promotion efforts and low level usage rates. In this research, private shopping and group online concepts will be examined extensionally with applications and also, suggestions will be done for harvesting the benefits of private shopping for electronic and mobile governmental applications. 

Keywords

Groupon; group online buying; social shopping; private shopping; e-government; mobile government. 

References

  1. Arrington, M. (2010). It’s Official: Groupon Announces That $1.35 Billion Valuation Round, retrieved March 15, 2011. Retrieved from http://techcrunch.com/2010/04/18/its-official-groupon-announces-that-1-35-billionvaluation-round/.
  2. Baybars, M., & Ustundagli, E. (2011). Attitudes toward online shopping from the aspect of personal charecteristics and shopping motive through developing concept: private shopping.International journal of business and managemenet studies vol 3, no2.
  3. Colak, B., Yalcin, B., & Korkmaz, S. (2012). Turkiye'deki internet kullaniminin toplumsal yansimalari. Retrieved Temmuz 24, 2012, from http://inet-tr.org.tr/inetconf16/sunum/temp/49.pdf .
  4. Erdogmus, I. E., & Cicek, M. (2011). Online Group Buying: What is There For the Consumers? Porcedia Social and Behavioral Sciences 24 308-316.
  5. Kotler, P., & Armstrong, G. (2009). Principles of marketing. Prentice HAll: USA, 2009.
  6. Lee, K., & Lee, K. (2012). Social shopping promotions from a social merchant's perspective. Business Horizons.
  7. Machlis, S. (1998). Web Coupons Clipping Costs for Big Retailers. Computerworld, 32(27), 78–79.
  8. Pelenk, A., Velioglu, O., & Degirmencioglu, G. (2011). Tuketimin Yeni Odagi: “Private Shopping” Uzerine Bir Inceleme. Academic Journal of Information Technology ISSN: 1309‐1581 .
  9. Saruc, N. T. (n.d.). E-devlet hizmetlerinden yararlanma derecesi ve algilanan hizmet kalitesi: amprik bir calisma. Retrieved july 24, 2012, from www.deu.edu.tr/userweb/.../e.../edevlet-hizmetleri-hizmet-kalitesi.pdf.
  10. Sehirfirsati. (2010). Retrieved from www.sehirfirsati.com/imprint..
  11. Sender, I. (1997, September). Internet Coupons Driving Store Traffic. Chain Store Age, 127–128.
  12. Suri, R., Swaminathan, S., & B.Monroe, k. (2004). Price communications in online and print coupons:an empirical investigation. Journal of interactive marketing volume 18, number 4, autumn , p. 83.
  13. Yildirim, F., & Panayirci, U. C. (2012). Governmental Mobile Technology Usages During Promotion Efforts Of Reaching Their Citizens, (International Conference On Ebusiness and Egovernment ICEBEG-2012, 2012, Izmir), International Journal Of Ebusiness And Egovernment Studies Vol 4, No 1, 2012, ISSN: 2146 -0744.

Cite this Article: