Role of Digital Innovation in Creating Competitive Edge for an Organization

Author(s)

F. Ali , M. Shahid , Dr.F.Zafar ,

Download Full PDF Pages: 207-214 | Views: 411 | Downloads: 119 | DOI: 10.5281/zenodo.3445757

Volume 2 - December 2013 (12)

Abstract

this article describes how keen are the businesses to accept the digital infrastructure and how digital innovation has helped them in gaining competitive edge and market leadership. We analyze it through case studies of market leaders who have gained competitive edge by being digital and providing their customers what they need. SWOT analysis was done to study them. 

Keywords

—digital, innovation, market leadership, competitive edge, SWOT analysis. 

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