Corporate Social Responsibility: The Next Level

Author(s)

Abhimanyu Verma , Ritika Tanwar ,

Download Full PDF Pages: 92-95 | Views: 348 | Downloads: 96 | DOI: 10.5281/zenodo.3445859

Volume 3 - January 2014 (01)

Abstract

The term ‘CSR’ (Corporate social Responsibility) has grown over the years to append a prefix ‘strategic’ which indicates that companies today have a plan to balance business and social objectives, in turn laying the framework of a reputable organisation. It marks a transformation from being a good company to a great one. Over the last few years there has been a trend towards compartmentalising CSR and turning it into a specialised activity. It is intrinsic to all parts of the business, and hence is reflected in the actions of a company, in all the aspects such as HR, corporate governance and management, etc. However, the manifestation of a company’s CSR activities and commitments could take myriad forms. Till this day, manifested itself in different forms ranging from corporate philanthropy, internal organisational and educational initiatives, social and environmental reporting, improving the quality of life of differently-abled people, environmental sustainability, talent sustainability, community investment, supporting causes or a combination of several of these. Some wide-spread examples include supporting a NGO by propagating their cause, programmes to support local communities and investment in clean technology. 

Keywords

corporate governance, corporate social responsibility, philanthropy, strategic, sustainability. 

References

  1. Blowfield, M. and Murray, A. (2008). Corporate Responsibility: a critical introduction, Oxford University Press.
  2. International Affairs 82: 5, 2006 © The Author(s). Journal Compilation © 2006 Blackwell Publishing Ltd/ The Royal Institute of International Affairs
  3. Hawkins, D.E. (2006). Corporate Social Responsibility: Balancing tomorrow’s sustainability and Today’s profitability, Paulgrave Macmillan
  4. Kotler, P. and Lee, N. (2005). Corporate Social Responsibility: doing the most good for your company and your cause, Wiley.

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