Studying the Relationship between Attitudes with the Consumers’ Purchase Intention of Retail Brands Based On Loyalty/Trust, Pessimism, and the Perceived Benefits.

Author(s)

Mohsen Ghods , Kambiz Abdi , Hasan darvishpor , Aslan Amat Senin ,

Download Full PDF Pages: 41-51 | Views: 339 | Downloads: 95 | DOI: 10.5281/zenodo.3457792

Volume 3 - November 2014 (11)

Abstract

Labeling (nomination) the brands as the private ownership has been changed into an important issue for the experts of marketing and the empirical researches in this field are increasing. The present paper which its purpose is to study the relationship of attitudes with the consumers’ purchase intention of retail brands based on loyalty/trust, pessimism, and the perceived benefits is the results of a field study. In this paper, we have been tried to present and test a model in the domain of retail brands. For accomplishing the considered purposes, a questionnaire contains of 34 questions has been distributed among 360 consumers of Etka Shops in Arak Province (based on a sampling method) and 341 questionnaires have been collected and the Liserel Software has been used for testing and analyzing this model.

Keywords

Attitude, Retail Brands, Pessimism, Perceived Benefit, Purchase Intention

References

  1. Administration Tuck School of Business Dartmouth College Hanover, NH 0375, Revised September 27, 2004,;pp:3
  2. Amywong ,amrik shoal ,(2002),”an examination of the relationship,commitment and relationship guality”international jornal of retail&distribution management volume30.namber1.
  3. Bonfrer, Andre , Chintagunta, Pradeep K.,(2003), "Store Brands: Who Buys The m and What Happens to Retail Prices When They Are Introduced?" , Research Collection Lee Kong Chian School of Business
  4. Chylinski,M, Chu,A,(2010), “Consumer cynicism: antecedents and consequences”, European Journal of Marketing Vol. 44 No. 6, pp. 796-805
  5. Charles،J.،, Witold Slusarczyk ،C.، (2005), "How emotions mediate the effects of perceived justive on loyalty in service recovery situation: an empirical study", Journal of Business Research 664-673.
  6. Didier Louis, Cindy Lombart,(2010 Impact of brand personal ity on three major elation al cons equence s (trust, attachment , and commitmen t to the brand)” Journ al of Product & Brand Management(2010)2/19,pp:114
  7. 7 David L.Loudon&Albert J. Della Bitta. (2002) “consumer behavior” , Fourth Edition ;p:5,558
  8. David C. Arnott,(2007),” Trust - current thinking and future research” European Journal of Marketing, Vol. 41 Iss: 9 pp.984
  9. EVERARD,A , GALLETTA,D,(2006),” How Presentation Flaws Affect Perceived Site Quality, Trust, and Intention to Purchase from an Online Store” Journal of Management In
  10. 10.Frank Haelsig,et al,(2009), "Moderating role of involvement in building a retail brand", International Journal of Retail & Distribution Management, Vol. 37 Iss: 11formation Systems / Winter 2005–6, Vol. 22, No. 3, pp59
  11. 11.Helm,A,” Cynics and Skeptics: Consumer Dispositional Trust” Advances in Consumer Research Volume 31, © 2004,;pp:345
  12. 12.Hlimi,L,et al,” Sunscreen Purchase Intention amongst Young Moroccan Adults” International Journal of Academic Research in Business and Social Sciences, May 2012, Vol. 2, No. 5 ISSN: 2222-6990
  13. 13.Hung Huang,j,et al,2004,” Consumer attitude toward gray market goods”, International Marketing Review Vol. 21 No. 6,
  14. 14.Jooyoung Kim,et al,(2010),” The Differential Roles of Brand Credibility and Brand Prestige in Consumer Brand Choice”, Psychology & Marketing, Vol. 27.
  15. Johnson, D .، Grayson ،K., (2005)،”Cognitive and affective trust in service Relationships”, Journal of Business Research 500-507.
  16. Kunz,W,(2010),” Consumer trust in servicecompanies: a multiple mediatinganalysis” Managing Service Quality Vol. 20 No. 1, pp: 5
  17. Kusum L. Ailawadi, “UNDERSTANDING RETAIL BRANDING:CONCEPTUAL INSIGHTS AND RESEARCH PRIORITIES”, Associate Professor of Business
  18. Kim,H,Y.Chung,J,E.2011. “consumer purchase intention for organic personal care pro
  19. Lymperopoulos,c et al ,(2010),” Acceptance of detergentretail brands: the role of consumer confidence and trust International Journal of Retail& Distribution Management Vol. 38 No. 9, duct”. Jurnal of consumer marketing 28/1.40- 47.
  20. Lancaster,G, Reynolds,P,(2005), “Management of Marketing”, Fourth Edition;p:56,
  21. Mary Ann Eastlick, Sherry Lotz, (2011) "Cognitive and institutional predictors of initial trust toward an online retailer", International Journal of Retail & Distribution Management, Vol..
  22. MatthewChylinski,AnnaChu,(2010),"Consumer cynicism: antecedents consequences", European Journal of Marketing, Vol. 44 Iss: 6 pp. 796 – 837
  23. Nigel J. Barrett,et al, “Brand loyalty in emerging Markets”, Marketing Intelligence & Planning Vol. 29 No. 3, 2011pp. 222
  24. 24.Thompson ،S., 2007 ."Jing Liu, Consumer trust in ecommerce in the United States", Singapore and China, Omega22-38.
  25. Rita Walczuch,et al,(2001), “Psychological Determinants for Consumer Trust in E-Retailing”, Proceedings of the Eighth Research Symposium on Emerging Electronic Markets (RSEEM 01),;pp:2-7
  26. 26.Sethuraman,r,et al.”the introduction and performance of store brands”, Management Science; Jun 1995; 41, 6; ABI/INFORM Global,pg.958
  27. Sophie Binninger,A(,0228),Exploring the relationshipsbetween retail brands and consumer store loyalty”,International Journal of Retail &Distribution ManagementVol. 36 No. 2,
  28. Yu-Hui Chen, Stuart Barnes, (2007) "Initial trust and online buyer behaviour", Industrial Management & Data Systems, Vol. 107 Iss: 1
  29. 29.Yeon Kim,H,(2011),” Consum er purchase intention for organ ic person al care pro ducts”, Journal of Consumer Marketing28/1

Cite this Article: