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Mohsen Ghods, Kambiz Abdi, Hasan darvishpor, Aslan Amat Senin, Studying the Relationship between Attitudes with the Consumers’ Purchase Intention of Retail Brands Based On Loyalty/Trust, Pessimism, and the Perceived Benefits., International Journal of Management Sciences and Business Research 11(2014):41-51 DOI: 10.5281/zenodo.3457792