Dr. Muhammad Saleh Memon, Ali Hassan Halepoto Assistant Professor, Naeemuddin Shaikh, Advertisement psychology: A Case Study of the Consumers’ Minds and Buying Behaviors of cellular phone user’s., International Journal of Management Sciences and Business Research 06(2015):28-35 DOI: 10.5281/zenodo.3460067

Dr. Muhammad Saleh Memon, Paras Soomo MS Research Scholar, Farooque Soomro M, Gender Discrimination And Its Impact On Employee Productivity/Performance (A Study On Government Universities Of Upper Sindh)., International Journal of Management Sciences and Business Research 06(2015):36-40 DOI: 10.5281/zenodo.3460069

Dr. Muhammad Saleh Memon, Ms. Safia Khan, Mr. Shoaib Hyder., Advertising Competence (for Personal Care Products) endowed to Consumer Purchase Decisions., International Journal of Management Sciences and Business Research 06(2015):41-47 DOI: 10.5281/zenodo.3460074