Dr.Lalitha Balakrishnan Publications

A Study On Factors Influencing Brand Preferences Among Baby Boomers And Generation Y Buyers In Passenger Car Segment Focussing Chennai Region

Abstract References DOI: 10.5281/zenodo.3468924

Author(s): Pavitra .M. Davey , Dr.Lalitha Balakrishnan ,

Pages: 19-32 Views: 336 Downloads: 88