Ren-Kai King, Yuan-Shuh Lii, A Cross Product Analysis of the Relative Importance of Product Attributes on Consumers Perceptions of Quality, International Journal of Management Sciences and Business Research 02(2020):09-14 DOI: 10.5281/zenodo.3702212

Yuan-Shuh Lii, Chin-Sheng Yang, The Moderating Roles of Price Consciousness, Product Knowledge, and Product Type in the Reference Price Advertisement Effect, International Journal of Management Sciences and Business Research 02(2020):15-21 DOI: 10.5281/zenodo.3702214