Yuan-Shuh Lii Publications
A Cross Product Analysis of the Relative Importance of Product Attributes on Consumers Perceptions of Quality
Abstract References DOI: 10.5281/zenodo.3702212
Author(s): Ren-Kai King , Yuan-Shuh Lii ,
Pages: 09-14 Views: 764 Downloads: 227
The Moderating Roles of Price Consciousness, Product Knowledge, and Product Type in the Reference Price Advertisement Effect
Abstract References DOI: 10.5281/zenodo.3702214
Author(s): Yuan-Shuh Lii , Chin-Sheng Yang ,
Pages: 15-21 Views: 745 Downloads: 221