Dr. Masood Hassan Publications
The Link between Urbanization and Economic Growth
Abstract References DOI: 10.5281/zenodo.6911875
Author(s): Dr. Masood Hassan , Ahmed Amin , Muhammad Shakir , Abdullah Imran , Rameen Shaikh ,
Pages: 13-25 Views: 436 Downloads: 143
Challenges in Writing a Research Thesis-Dissertation: Its effect on PhD Students
Abstract References DOI: 10.5281/zenodo.6368126
Author(s): Dr. Masood Hassan , Gohar Ali , Muhammad Ishaq , Dr Ishrat Ishaq , Malik Irfan Ahmed ,
Pages: 35-42 Views: 478 Downloads: 129
Integrated Supply Chain in Solar Energy Sector
Abstract References DOI: 10.5281/zenodo.6911163
Author(s): Dr. Masood Hassan , Syed Abdul Ahad , Mohammad Usman , Abdul Rahim , Malik Muhammad Bilal ,
Pages: 28-56 Views: 442 Downloads: 106
The Relationship between Unemployment and Inflation Rates in Pakistan
Abstract References DOI: 10.5281/zenodo.6911884
Author(s): Dr. Masood Hassan , Muhammad Hammad Alam , Qasim Hamid Memon , Muhammad Shahzar Sani ,
Pages: 26-35 Views: 425 Downloads: 125
A Review on the Importance of Cashless Transactions
Abstract References DOI: 10.5281/zenodo.6368135
Author(s): Dr. Masood Hassan , Gohar Ali , Malik Irfan Ahmed ,
Pages: 43-52 Views: 554 Downloads: 146
The Impact of Advertising on Consumer Buying Behaviour
Abstract References DOI: 10.5281/zenodo.6911243
Author(s): Dr. Masood Hassan , Fariha Arshad , Muhammad Zaid , Kulsoom Nadeem , Osama Anees Darbari ,
Pages: 57-69 Views: 490 Downloads: 124
Customer Satisfaction in Banking Industry of Pakistan
Abstract References DOI: 10.5281/zenodo.6911912
Author(s): Dr. Masood Hassan , Shahbaz Sheikh , Awais Ahmad , Ali Hyder Lakhani , Abdul Samad , Muhammad Owais Ahmed ,
Pages: 36-58 Views: 578 Downloads: 175
The Impact of Workplace Sexual Harassment among Women and Workplace Ostracism on Personal or Organizational Deviance with the mediating effect of Self-Efficacy
Abstract References DOI: 10.5281/zenodo.6911319
Author(s): Dr. Masood Hassan , Hafsa Saleem , Muhammad Omer Khalid ,
Pages: 70-93 Views: 423 Downloads: 104
Impact of Counterfeit Products on Consumer Buying Behavior
Abstract References DOI: 10.5281/zenodo.6911927
Author(s): Dr. Masood Hassan , Zakia Raheel , Komal Akram , Shafaq Ali , Lamisa Khowaja ,
Pages: 59-77 Views: 426 Downloads: 130
Life Satisfaction of Married Women: Working Women Vs. Housewives
Abstract References DOI: 10.5281/zenodo.6911437
Author(s): Dr. Masood Hassan , Preh Ashfaq Bhutto , Abeer Zainab ,
Pages: 94-99 Views: 467 Downloads: 104
Determinants of Employee Retention- A Literature Review
Abstract References DOI: 10.5281/zenodo.6911940
Author(s): Dr. Masood Hassan , Abdul Moiz Khan , Areeba Shaikh , Komal Naz , Mulaika Khalil Ahmed , Sanoria Khalid ,
Pages: 78-85 Views: 468 Downloads: 185
Work-Life Balance and Employees of Corporate Sector of Pakistan
Abstract References DOI: 10.5281/zenodo.6911566
Author(s): Dr. Masood Hassan , Dua Shaikh , Abdul Moiz Dawra ,
Pages: 100-107 Views: 537 Downloads: 174
Impact of Social Media Platforms on Student Learning
Abstract References DOI: 10.5281/zenodo.6911962
Author(s): Dr. Masood Hassan , Natasha Khan ,
Pages: 86-93 Views: 367 Downloads: 122
Social Media Factors That Impact Buying Intentions of Consumers Towards Brands
Abstract References DOI: 10.5281/zenodo.6910744
Author(s): Dr. Masood Hassan , Saadat Ali Khan , Daniyal Siddiqi , Mian Muhammad Mustafa Rehman ,
Pages: 90-104 Views: 417 Downloads: 158
A Literature Review on the Effects of Ecommerce on Small Businesses
Abstract References DOI: 10.5281/zenodo.7154157
Author(s): Dr. Masood Hassan , Ayaz Ali , Sehrish Aslam , Laiba Imran ,
Pages: 42-46 Views: 363 Downloads: 117
Impact of Work-Life Balance on Job Satisfaction- A Case from Media Industry of Karachi
Abstract References DOI: 10.5281/zenodo.6911643
Author(s): Dr. Masood Hassan , Ali Sultan ,
Pages: 108-114 Views: 417 Downloads: 125
How Experiential Marketing Effects Urban Consumers
Abstract References DOI: 10.5281/zenodo.6912016
Author(s): Dr. Masood Hassan , Shahrukh Farooq , Hamad ud din , Naser Malik ,
Pages: 93-104 Views: 375 Downloads: 143
Sexual Harassment in the Workplace
Abstract References DOI: 10.5281/zenodo.6910781
Author(s): Dr. Masood Hassan , Zehra Batool , Sara Khan , Syed Ammar Ali , Umer Khalid ,
Pages: 105-112 Views: 441 Downloads: 124
A Review of Social Networking Sites and Academic Performance of Students
Abstract References DOI: 10.5281/zenodo.7154160
Author(s): Dr. Masood Hassan , Rabbiya Khan ,
Pages: 47-54 Views: 309 Downloads: 93
Factors Affecting Students Learning and Behavior
Abstract References DOI: 10.5281/zenodo.6911679
Author(s): Dr. Masood Hassan , Ayesha Adil , Samina Ashraf ,
Pages: 115-124 Views: 363 Downloads: 96
How Organization Business and Personal Business Can Use Social Media?
Abstract References DOI: 10.5281/zenodo.6912034
Author(s): Dr. Masood Hassan , Saad Tahir , Hassan Tahir , Sherwin Kumar ,
Pages: 105-125 Views: 338 Downloads: 106
Subliminal Advertising and Its Impact on Motivating and Affecting Consumers Buying Behavior
Abstract References DOI: 10.5281/zenodo.6910795
Author(s): Dr. Masood Hassan , Nawal Karim Khan , Hyder Idris Esmail ,
Pages: 113-123 Views: 465 Downloads: 148
Consumers Perception towards Chinese Smart Brand Phone TECNO
Abstract References DOI: 10.5281/zenodo.7154130
Author(s): Dr. Masood Hassan , Mohammad Wasay Abbasi , Ali Ashad Siddiqui , Hamza Aijaz , Haris Khan ,
Pages: 91-103 Views: 288 Downloads: 74
Impact of Digital Marketing on Consumer Buying Behavior- A Study from a Metropolitan City Karachi
Abstract References DOI: 10.5281/zenodo.6911693
Author(s): Dr. Masood Hassan , Ali Shahbaz Khan Saldera , Javeriya Ibrahim , Armaghan Nadeem , Ahmed Jamil ,
Pages: 125-140 Views: 441 Downloads: 115
Does Media Play a Vital Role in the Objectification of Women As a Sex Symbol?
Abstract References DOI: 10.5281/zenodo.6912044
Author(s): Dr. Masood Hassan , Farzan Ahmed , Laiba Jamshed Khan , Muhammad Hamza Khan , Osama Bin Aasim , Shahab Sheikh ,
Pages: 126-137 Views: 385 Downloads: 110
Digital Marketing Sustainability
Abstract References DOI: 10.5281/zenodo.6910821
Author(s): Dr. Masood Hassan , Beenish Kazmi , Humayun Soomro ,
Pages: 124-134 Views: 466 Downloads: 121
The Impact of Brand Extension on Brand Personality a Case Study of Nestle Pakistan
Abstract References DOI: 10.5281/zenodo.7154136
Author(s): Dr. Masood Hassan , Muhammad Saif Rizwan Jeewa , Arsal Arif , Khushboo Davi , Rabia Jawad ,
Pages: 104-112 Views: 308 Downloads: 76
The Influence of Bloggers Recommendation on Consumer Purchasing Behavior
Abstract References DOI: 10.5281/zenodo.6911709
Author(s): Dr. Masood Hassan , Syed Muhammad Sahal Alvi ,
Pages: 141-157 Views: 371 Downloads: 107
The Impact of Advertising on Consumer Buying Behavior
Abstract References DOI: 10.5281/zenodo.6912063
Author(s): Dr. Masood Hassan , Neelash Kumar , Marium Rashid , Ibad Ul Zaman Khan , Sana Niaz , Anza Gaffar ,
Pages: 138-145 Views: 449 Downloads: 122
Impact of CSR on Brand Image
Abstract References DOI: 10.5281/zenodo.6910837
Author(s): Dr. Masood Hassan , Saad Salman , Amema Rizwan , Zarak Nadeem Khan , Sabahat Bibi , Mahrukh Razzak ,
Pages: 135-145 Views: 335 Downloads: 96
The Effects of Socialization on Employee Commitment at Workplace
Abstract References DOI: 10.5281/zenodo.6907135
Author(s): Dr. Masood Hassan , Khizra Imran , Iqra Akhtar Jafrani ,
Pages: 78-91 Views: 408 Downloads: 164
A Review on Digital Marketing and Its Role in the Business
Abstract References DOI: 10.5281/zenodo.7154142
Author(s): Dr. Masood Hassan , Muhammad Saad , Muhammad Faisal Ali , Muhammad Bilal , Dheeraj Kumar Punjabi ,
Pages: 113-128 Views: 269 Downloads: 74
Impact of Western Fashion over Traditional Fashion in Pakistan
Abstract References DOI: 10.5281/zenodo.6911723
Author(s): Dr. Masood Hassan , Rida Rubab Rehman ,
Pages: 158-164 Views: 535 Downloads: 127
Impact of Organization Culture on Employees Performance
Abstract References DOI: 10.5281/zenodo.6910873
Author(s): Dr. Masood Hassan , Nimra Khalid , Sanjna Devi , Almas Qayyum , Muhammad Mustafa ,
Pages: 146-161 Views: 533 Downloads: 110
A Review on Organization Culture and Employee Performance
Abstract References DOI: 10.5281/zenodo.7154149
Author(s): Dr. Masood Hassan , Fizzah Shahid , Farzeen Shahid , Mehreen Ejaz ,
Pages: 129-136 Views: 321 Downloads: 107
The Impact of E-Commerce on Consumer Buying Behavior in Pakistan
Abstract References DOI: 10.5281/zenodo.6910885
Author(s): Dr. Masood Hassan , Ali Meesum Tammar Shah Bukhari , Sara Wahid ,
Pages: 162-176 Views: 494 Downloads: 141
A Literature Review on the Anxiety Order
Abstract References DOI: 10.5281/zenodo.6907244
Author(s): Dr. Masood Hassan , Muhammad Misbah Uddin , Syeda Naveera Tehar , Narendar Kumar , Sheikh Saba Saeed ,
Pages: 92-99 Views: 447 Downloads: 104
The Impact of E-Books on Young People and Their Motivation Levels
Abstract References DOI: 10.5281/zenodo.6907290
Author(s): Dr. Masood Hassan , Ayesha Imran Khan , Muhammad Aqib Khalique , Abdul Moiz ,
Pages: 100-107 Views: 337 Downloads: 105
Creating Positive Social Impact through Sports Events
Abstract References DOI: 10.5281/zenodo.7154153
Author(s): Dr. Masood Hassan , Abdullah Silat , Sanya Malik ,
Pages: 137-149 Views: 299 Downloads: 75
Work-Life Balance and Employees of Corporate Sector of Pakistan
Abstract References DOI: 10.5281/zenodo.6910934
Author(s): Dr. Masood Hassan , Muhammad Mujtaba , Ashhad Shah , Muhammad Usama Noor ,
Pages: 177-187 Views: 369 Downloads: 118
Job Satisfaction and Employee Turnover
Abstract References DOI: 10.5281/zenodo.6907308
Author(s): Dr. Masood Hassan , Anika , Ali Zain , Usama Malik , Arsalan Shiekh ,
Pages: 108-119 Views: 412 Downloads: 98
Factors Affecting the Gender Pay Gap in Pakistan
Abstract References DOI: 10.5281/zenodo.6910969
Author(s): Dr. Masood Hassan , Abeera Soomro , Muhammad Bin Nouman , Hira Lashari ,
Pages: 188-197 Views: 392 Downloads: 130
Effects of Noise Pollution on Mental Health in Pakistan
Abstract References DOI: 10.5281/zenodo.6907320
Author(s): Dr. Masood Hassan , Ashir Azim Tunio , Ahmed Yar Khan , Neiha Imran , Muhammad Umair Barry , Haya Afeef ,
Pages: 120-127 Views: 351 Downloads: 103
A Review on Causes and Consequences of ARAB SPRING
Abstract References DOI: 10.5281/zenodo.6911025
Author(s): Dr. Masood Hassan , Muhammad Shahnawaz Maqbool , Mohammad Sami Hanif ,
Pages: 198-204 Views: 354 Downloads: 112
Impact of Logistic Collaboration on Supply Chain Performance
Abstract References DOI: 10.5281/zenodo.6907328
Author(s): Dr. Masood Hassan , Rana Muhammad Qasim ,
Pages: 128-135 Views: 321 Downloads: 90
Impact of Advertisement on Consumer Purchase Decision: A Case Study of Cosmetic Industries in Mauritius
Abstract References DOI: 10.5281/zenodo.6907341
Author(s): Dr. Masood Hassan , Mahatma Jam Mercedes ,
Pages: 136-147 Views: 413 Downloads: 98
The Influence of Students Perception on Subject Choice at Tertiary Level: A Case Study of Colleges of Sindh
Abstract References DOI: 10.5281/zenodo.6907397
Author(s): Dr. Masood Hassan , Dua Bahleem , Sajid Jawaid ,
Pages: 148-162 Views: 357 Downloads: 123