Dr. Masood Hassan Publications
The Link between Urbanization and Economic Growth
Abstract References DOI: 10.5281/zenodo.6911875
Author(s): Dr. Masood Hassan , Ahmed Amin , Muhammad Shakir , Abdullah Imran , Rameen Shaikh ,
Pages: 13-25 Views: 259 Downloads: 75
Challenges in Writing a Research Thesis-Dissertation: Its effect on PhD Students
Abstract References DOI: 10.5281/zenodo.6368126
Author(s): Dr. Masood Hassan , Gohar Ali , Muhammad Ishaq , Dr Ishrat Ishaq , Malik Irfan Ahmed ,
Pages: 35-42 Views: 346 Downloads: 90
Integrated Supply Chain in Solar Energy Sector
Abstract References DOI: 10.5281/zenodo.6911163
Author(s): Dr. Masood Hassan , Syed Abdul Ahad , Mohammad Usman , Abdul Rahim , Malik Muhammad Bilal ,
Pages: 28-56 Views: 298 Downloads: 71
The Relationship between Unemployment and Inflation Rates in Pakistan
Abstract References DOI: 10.5281/zenodo.6911884
Author(s): Dr. Masood Hassan , Muhammad Hammad Alam , Qasim Hamid Memon , Muhammad Shahzar Sani ,
Pages: 26-35 Views: 288 Downloads: 84
A Review on the Importance of Cashless Transactions
Abstract References DOI: 10.5281/zenodo.6368135
Author(s): Dr. Masood Hassan , Gohar Ali , Malik Irfan Ahmed ,
Pages: 43-52 Views: 373 Downloads: 88
The Impact of Advertising on Consumer Buying Behaviour
Abstract References DOI: 10.5281/zenodo.6911243
Author(s): Dr. Masood Hassan , Fariha Arshad , Muhammad Zaid , Kulsoom Nadeem , Osama Anees Darbari ,
Pages: 57-69 Views: 339 Downloads: 80
Customer Satisfaction in Banking Industry of Pakistan
Abstract References DOI: 10.5281/zenodo.6911912
Author(s): Dr. Masood Hassan , Shahbaz Sheikh , Awais Ahmad , Ali Hyder Lakhani , Abdul Samad , Muhammad Owais Ahmed ,
Pages: 36-58 Views: 338 Downloads: 75
The Impact of Workplace Sexual Harassment among Women and Workplace Ostracism on Personal or Organizational Deviance with the mediating effect of Self-Efficacy
Abstract References DOI: 10.5281/zenodo.6911319
Author(s): Dr. Masood Hassan , Hafsa Saleem , Muhammad Omer Khalid ,
Pages: 70-93 Views: 262 Downloads: 69
Impact of Counterfeit Products on Consumer Buying Behavior
Abstract References DOI: 10.5281/zenodo.6911927
Author(s): Dr. Masood Hassan , Zakia Raheel , Komal Akram , Shafaq Ali , Lamisa Khowaja ,
Pages: 59-77 Views: 269 Downloads: 79
Life Satisfaction of Married Women: Working Women Vs. Housewives
Abstract References DOI: 10.5281/zenodo.6911437
Author(s): Dr. Masood Hassan , Preh Ashfaq Bhutto , Abeer Zainab ,
Pages: 94-99 Views: 332 Downloads: 72
Determinants of Employee Retention- A Literature Review
Abstract References DOI: 10.5281/zenodo.6911940
Author(s): Dr. Masood Hassan , Abdul Moiz Khan , Areeba Shaikh , Komal Naz , Mulaika Khalil Ahmed , Sanoria Khalid ,
Pages: 78-85 Views: 244 Downloads: 77
Work-Life Balance and Employees of Corporate Sector of Pakistan
Abstract References DOI: 10.5281/zenodo.6911566
Author(s): Dr. Masood Hassan , Dua Shaikh , Abdul Moiz Dawra ,
Pages: 100-107 Views: 298 Downloads: 60
Impact of Social Media Platforms on Student Learning
Abstract References DOI: 10.5281/zenodo.6911962
Author(s): Dr. Masood Hassan , Natasha Khan ,
Pages: 86-93 Views: 241 Downloads: 82
Social Media Factors That Impact Buying Intentions of Consumers Towards Brands
Abstract References DOI: 10.5281/zenodo.6910744
Author(s): Dr. Masood Hassan , Saadat Ali Khan , Daniyal Siddiqi , Mian Muhammad Mustafa Rehman ,
Pages: 90-104 Views: 225 Downloads: 64
A Literature Review on the Effects of Ecommerce on Small Businesses
Abstract References DOI: 10.5281/zenodo.7154157
Author(s): Dr. Masood Hassan , Ayaz Ali , Sehrish Aslam , Laiba Imran ,
Pages: 42-46 Views: 146 Downloads: 34
Impact of Work-Life Balance on Job Satisfaction- A Case from Media Industry of Karachi
Abstract References DOI: 10.5281/zenodo.6911643
Author(s): Dr. Masood Hassan , Ali Sultan ,
Pages: 108-114 Views: 274 Downloads: 68
How Experiential Marketing Effects Urban Consumers
Abstract References DOI: 10.5281/zenodo.6912016
Author(s): Dr. Masood Hassan , Shahrukh Farooq , Hamad ud din , Naser Malik ,
Pages: 93-104 Views: 209 Downloads: 65
Sexual Harassment in the Workplace
Abstract References DOI: 10.5281/zenodo.6910781
Author(s): Dr. Masood Hassan , Zehra Batool , Sara Khan , Syed Ammar Ali , Umer Khalid ,
Pages: 105-112 Views: 254 Downloads: 62
A Review of Social Networking Sites and Academic Performance of Students
Abstract References DOI: 10.5281/zenodo.7154160
Author(s): Dr. Masood Hassan , Rabbiya Khan ,
Pages: 47-54 Views: 168 Downloads: 47
Factors Affecting Students Learning and Behavior
Abstract References DOI: 10.5281/zenodo.6911679
Author(s): Dr. Masood Hassan , Ayesha Adil , Samina Ashraf ,
Pages: 115-124 Views: 237 Downloads: 60
How Organization Business and Personal Business Can Use Social Media?
Abstract References DOI: 10.5281/zenodo.6912034
Author(s): Dr. Masood Hassan , Saad Tahir , Hassan Tahir , Sherwin Kumar ,
Pages: 105-125 Views: 212 Downloads: 63
Subliminal Advertising and Its Impact on Motivating and Affecting Consumers Buying Behavior
Abstract References DOI: 10.5281/zenodo.6910795
Author(s): Dr. Masood Hassan , Nawal Karim Khan , Hyder Idris Esmail ,
Pages: 113-123 Views: 273 Downloads: 71
Consumers Perception towards Chinese Smart Brand Phone TECNO
Abstract References DOI: 10.5281/zenodo.7154130
Author(s): Dr. Masood Hassan , Mohammad Wasay Abbasi , Ali Ashad Siddiqui , Hamza Aijaz , Haris Khan ,
Pages: 91-103 Views: 137 Downloads: 31
Impact of Digital Marketing on Consumer Buying Behavior- A Study from a Metropolitan City Karachi
Abstract References DOI: 10.5281/zenodo.6911693
Author(s): Dr. Masood Hassan , Ali Shahbaz Khan Saldera , Javeriya Ibrahim , Armaghan Nadeem , Ahmed Jamil ,
Pages: 125-140 Views: 271 Downloads: 65
Does Media Play a Vital Role in the Objectification of Women As a Sex Symbol?
Abstract References DOI: 10.5281/zenodo.6912044
Author(s): Dr. Masood Hassan , Farzan Ahmed , Laiba Jamshed Khan , Muhammad Hamza Khan , Osama Bin Aasim , Shahab Sheikh ,
Pages: 126-137 Views: 227 Downloads: 67
Digital Marketing Sustainability
Abstract References DOI: 10.5281/zenodo.6910821
Author(s): Dr. Masood Hassan , Beenish Kazmi , Humayun Soomro ,
Pages: 124-134 Views: 301 Downloads: 76
The Impact of Brand Extension on Brand Personality a Case Study of Nestle Pakistan
Abstract References DOI: 10.5281/zenodo.7154136
Author(s): Dr. Masood Hassan , Muhammad Saif Rizwan Jeewa , Arsal Arif , Khushboo Davi , Rabia Jawad ,
Pages: 104-112 Views: 134 Downloads: 32
The Influence of Bloggers Recommendation on Consumer Purchasing Behavior
Abstract References DOI: 10.5281/zenodo.6911709
Author(s): Dr. Masood Hassan , Syed Muhammad Sahal Alvi ,
Pages: 141-157 Views: 237 Downloads: 66
The Impact of Advertising on Consumer Buying Behavior
Abstract References DOI: 10.5281/zenodo.6912063
Author(s): Dr. Masood Hassan , Neelash Kumar , Marium Rashid , Ibad Ul Zaman Khan , Sana Niaz , Anza Gaffar ,
Pages: 138-145 Views: 264 Downloads: 75
Impact of CSR on Brand Image
Abstract References DOI: 10.5281/zenodo.6910837
Author(s): Dr. Masood Hassan , Saad Salman , Amema Rizwan , Zarak Nadeem Khan , Sabahat Bibi , Mahrukh Razzak ,
Pages: 135-145 Views: 200 Downloads: 60
The Effects of Socialization on Employee Commitment at Workplace
Abstract References DOI: 10.5281/zenodo.6907135
Author(s): Dr. Masood Hassan , Khizra Imran , Iqra Akhtar Jafrani ,
Pages: 78-91 Views: 213 Downloads: 65
A Review on Digital Marketing and Its Role in the Business
Abstract References DOI: 10.5281/zenodo.7154142
Author(s): Dr. Masood Hassan , Muhammad Saad , Muhammad Faisal Ali , Muhammad Bilal , Dheeraj Kumar Punjabi ,
Pages: 113-128 Views: 144 Downloads: 32
Impact of Western Fashion over Traditional Fashion in Pakistan
Abstract References DOI: 10.5281/zenodo.6911723
Author(s): Dr. Masood Hassan , Rida Rubab Rehman ,
Pages: 158-164 Views: 316 Downloads: 70
Impact of Organization Culture on Employees Performance
Abstract References DOI: 10.5281/zenodo.6910873
Author(s): Dr. Masood Hassan , Nimra Khalid , Sanjna Devi , Almas Qayyum , Muhammad Mustafa ,
Pages: 146-161 Views: 336 Downloads: 65
A Review on Organization Culture and Employee Performance
Abstract References DOI: 10.5281/zenodo.7154149
Author(s): Dr. Masood Hassan , Fizzah Shahid , Farzeen Shahid , Mehreen Ejaz ,
Pages: 129-136 Views: 119 Downloads: 27
The Impact of E-Commerce on Consumer Buying Behavior in Pakistan
Abstract References DOI: 10.5281/zenodo.6910885
Author(s): Dr. Masood Hassan , Ali Meesum Tammar Shah Bukhari , Sara Wahid ,
Pages: 162-176 Views: 278 Downloads: 57
A Literature Review on the Anxiety Order
Abstract References DOI: 10.5281/zenodo.6907244
Author(s): Dr. Masood Hassan , Muhammad Misbah Uddin , Syeda Naveera Tehar , Narendar Kumar , Sheikh Saba Saeed ,
Pages: 92-99 Views: 266 Downloads: 67
The Impact of E-Books on Young People and Their Motivation Levels
Abstract References DOI: 10.5281/zenodo.6907290
Author(s): Dr. Masood Hassan , Ayesha Imran Khan , Muhammad Aqib Khalique , Abdul Moiz ,
Pages: 100-107 Views: 191 Downloads: 64
Creating Positive Social Impact through Sports Events
Abstract References DOI: 10.5281/zenodo.7154153
Author(s): Dr. Masood Hassan , Abdullah Silat , Sanya Malik ,
Pages: 137-149 Views: 150 Downloads: 34
Work-Life Balance and Employees of Corporate Sector of Pakistan
Abstract References DOI: 10.5281/zenodo.6910934
Author(s): Dr. Masood Hassan , Muhammad Mujtaba , Ashhad Shah , Muhammad Usama Noor ,
Pages: 177-187 Views: 196 Downloads: 57
Job Satisfaction and Employee Turnover
Abstract References DOI: 10.5281/zenodo.6907308
Author(s): Dr. Masood Hassan , Anika , Ali Zain , Usama Malik , Arsalan Shiekh ,
Pages: 108-119 Views: 250 Downloads: 60
Factors Affecting the Gender Pay Gap in Pakistan
Abstract References DOI: 10.5281/zenodo.6910969
Author(s): Dr. Masood Hassan , Abeera Soomro , Muhammad Bin Nouman , Hira Lashari ,
Pages: 188-197 Views: 211 Downloads: 64
Effects of Noise Pollution on Mental Health in Pakistan
Abstract References DOI: 10.5281/zenodo.6907320
Author(s): Dr. Masood Hassan , Ashir Azim Tunio , Ahmed Yar Khan , Neiha Imran , Muhammad Umair Barry , Haya Afeef ,
Pages: 120-127 Views: 206 Downloads: 65
A Review on Causes and Consequences of ARAB SPRING
Abstract References DOI: 10.5281/zenodo.6911025
Author(s): Dr. Masood Hassan , Muhammad Shahnawaz Maqbool , Mohammad Sami Hanif ,
Pages: 198-204 Views: 210 Downloads: 74
Impact of Logistic Collaboration on Supply Chain Performance
Abstract References DOI: 10.5281/zenodo.6907328
Author(s): Dr. Masood Hassan , Rana Muhammad Qasim ,
Pages: 128-135 Views: 208 Downloads: 57
Impact of Advertisement on Consumer Purchase Decision: A Case Study of Cosmetic Industries in Mauritius
Abstract References DOI: 10.5281/zenodo.6907341
Author(s): Dr. Masood Hassan , Mahatma Jam Mercedes ,
Pages: 136-147 Views: 263 Downloads: 60
The Influence of Students Perception on Subject Choice at Tertiary Level: A Case Study of Colleges of Sindh
Abstract References DOI: 10.5281/zenodo.6907397
Author(s): Dr. Masood Hassan , Dua Bahleem , Sajid Jawaid ,
Pages: 148-162 Views: 219 Downloads: 69