Amegah Emelia Edinam, Dimalla, Evelyne Lydie, Asmah Joseph Benjamin Ndoli, Shuping Zhang , The Effect of Smartphone Brand Personality on Purchase Intention: The Mediation Role of Brand Identification and the Moderating Role of Self-Construal, International Journal of Management Sciences and Business Research 10(2022):01-15 DOI: 10.5281/zenodo.7393327