Ramadania Publications

The Effect of User Interface Design and User Experience Design on Consumers Purchase Intentions of Shopee Application in Indonesia with Ease of Use as A Mediating Variable

Abstract References DOI: 10.5281/zenodo.7660199

Author(s): Nabila Auwabina , Ramadania , Nur Afifah , Juniwati , Mustaruddin ,

Pages: 01-10 Views: 252 Downloads: 89

The Influence of Visual Merchandising and Hedonic Motivation on Impulse Buying Through Shopping Enjoyment as an Intervening Variable

Abstract References DOI: 10.5281/zenodo.7660217

Author(s): Nurmalia Sari , Ramadania , Nur Afifah , Bintoro Bagus Purmono , M.Rustam ,

Pages: 20-28 Views: 211 Downloads: 69