Nurmalia Sari, Ramadania, Nur Afifah, Bintoro Bagus Purmono , M.Rustam , The Influence of Visual Merchandising and Hedonic Motivation on Impulse Buying Through Shopping Enjoyment as an Intervening Variable, International Journal of Management Sciences and Business Research 01(2023):20-28 DOI: 10.5281/zenodo.7660217